12-hour Lasting: The smudge-proof buildable mascara is lightweight and comfortable to wear for long hours. It is also water-resistant, therefore keeps you stylish all day long. Free from Chemical Nasties: The Blink it Mascara is free from harmful chemicals like Parabens, Paraffin, Alcohol, Gluten, TEA & Silicon, which makes it gentle on eyes. Multifunctional: This 3-in-1 Volume, Length and Curl mascara gives lovely panoramic finish without any bleeding or flaking. Intense Color Payoff: The clump-proof mascara delivers rich black matte finish in just a few strokes.Cruelty Free: We feel beauty is not worth anybody’s pain and suffering. That’s why ZM Blink It Mascara is not only friendly to your skin but also to our furry friends. 100% Vegetarian: ZM Blink It Mascara is vegan and free from animal sourced ingredients, including lanolin, carmine and beeswax.