W Long wear lipstick is a VEGAN lipstick that gives you non-stop intense matte color for upto 8 hours. This light weight lipstick glides on easily. The formulation is a perfect combination of intense pigments blended with skin care agents - vitamin A, E, C , Hyaluronic Acid & Avocado oil that lock the moisture & condition the lips to give rich color that will not bleed , smudge or feather