"12-HOURS OF COMMITMENT - Keep your pout poppin' from AM to PM with our exceptional C-Lock Technology that resists transferring and smudging. " "FADE-RESISTANT FORMULA - Kiss and not tell with a formula that stays on your lips & off your secrets!" "DELIVERS COLOR-RICH, SILKY FINISH - Give your pout a feather-free, silky-smooth makeover with one swipe of nourishing, vibrant color! " "E-NRICHED WITH VITAMIN E - Smooch your way to hydrated, protected, and crack-free lips with our feather-light formula!" AVAILABLE IN 7 SHADES - Crème De La Matte Lipstick is available in 7 shades, designed specifically for Indian skin tones. POWERED BY C-LOCK TECHNOLOGY - Staze 9to9 is crafted with patented C-Lock Technology? that locks the color pigments like 'second skin' for makeup that lasts 12 hours or more.