Multi-Use: Versatile product that can be used on both lips and cheeks for a cohesive look. Lightweight Formula: Often has a sheer, buildable texture that feels comfortable on the skin. Long-Lasting: Designed to provide a lasting flush of color without frequent touch-ups. Cruelty-Free Options: Many brands offer cruelty-free and vegan formulations. Blendable: Easily blendable for a natural finish, allowing for customizable intensity.