NEW & IMPROVED FORMULA – 3X SOFTER – Now even more velvety, lightweight, and hydrating, offering superior comfort with every application. 1 SWIPE, FULL COVERAGE – Richly pigmented formula ensures intense color payoff in just one stroke, delivering a flawless look effortlessly. TRANSFER-PROOF & LONG-LASTING – The creamy matte texture stays put for up to 8 hours, ensuring smudge-proof, kiss-proof perfection throughout the day. BOOSTED WITH PEPTIDES & SQUALANE – Infused with peptides for plump, nourished lips and squalane to lock in moisture, keeping lips soft, smooth, and hydrated. SHADE RANGE DESIGNED FOR INDIAN SKIN TONES – Every shade is carefully developed to complement and enhance Indian undertones, ensuring a perfect color match.