100% Cruelty Free & Vegan. Formulated with Vitamin E to help keep lips soft and hydrated. Apply onto bare lips or pair with our Lip Liners for a perfect result. ON-TREND, 100% VEGAN AND CRUELTY-FREE COSMETICS Made in Britain, loved worldwide. Starting in London in 1982, our Founder Barry Mero, set out to revolutionise the industry with affordable British designed and manufactured makeup and nail products. To this day, we’re still an independent family-run business based in North-London, dedicated to bringing the latest inclusive, cruelty-free, vegan beauty trends.