Plush Matte Formula : Luxurious intense matte formula in a bold finish that commands attention One-Swipe Perfection: Rich, vibrant color release from the very first swipe Fuller Lips In A Flash: Powered by Menthol & Gojiberry Natural Extracts for instantly plump lips Velvety Smooth Texture: Glides on effortlessly & feels weightless Hydration & Comfort: Non-drying formula for soft, luscious lips all day