SINGLE SWIPE COVERAGE - Our lightweight formula glides on smoothly in a single swipe, giving you intense color payoff that lasts all day. Feel confident and empowered with our long-wearing lipstick that won't feather or fade. SOFT MATTE FINISH - With its soft matte finish, this lipstick provides the perfect combination of bold color and long-lasting wear. this lipstick will keep your lips looking flawless all day long. With a creamy texture that glides on smoothly. HIGHLY PIGMENTED FORMULA - Our highly pigmented formula is packed with color that pops on every skin tone. The matte finish provides a velvety smooth look that's both modern and chic. KEEPS LIPS HYDRATED - Not only does this lipstick provide a bold, matte finish, but it also keeps lips hydrated throughout the day. The creamy formula glides on smoothly, ensuring a comfortable wear without drying out your lips. SHADES FOR INDIAN SKIN TONE - From classic reds to daring purples, our lipstick collection has a color for every mood and occasion. offering 24 captivating shades that are sure to make a statement.