The colour sensational creamy s lipstick has a unique, matte cream formula that offers a non-drying & uncrackable finish that stays comfortably on your lips through the day The all new formula is infused with shea butter that nourishes the lips, glides smoothly while keeping your lips moisturized all day long Creamy s give a rich matte colour and a comfortable wear all day These lipsticks are smooth, creamy, comfortable and are highly pigmented. The shade range of the new creamy s is made for all skin tones and all occasions.