12-Hour Long Stay Get rich vibrant color pay-off that stays on your lips for 12 hours with Soft Matte Long Stay Lipsticks, so no need for frequent touchups. Comfortable Wear Hate when the matte lipsticks dry out your lips? We do too. Our Soft Matte Lipsticks moisturize and stay matte all day long. Intense Color Payoff No more touch ups! True to its name, the Soft Matte Long Stay Lipsticks give rich, vibrant color to your lips that doesn't wear off easily. Made Safe Certified Soft Matte Long Stay Lipsticks come with a waterproof formula that stays put without smudging or budging.