This lipstick is a longwear, stays for 12 hours, Intense and Highly Pigmented. It is Lightweight, non drying and non-sticky Formulation. Infused with Vitamin that helps in mosituring the lips Full coverage with single swipe giving intense rich colour payoff An Arrow applicator draws a precise outline and glides over your lips Quick dries to a weightless matte finish for a comfortable smudge-proof wearability of upto 12 hours. PERFECT FOR INDIAN SKIN TONES: L Factor New York's Long Stay Matte Liquid lipstick is available in 12 shades, to deliver a full comfortable coverage for all Indian Skin tones