Kumkum: No harmful chemicals / All natural ingredients and Can be used for Puja of all Deities and everyday Tilak. Kumkum: Red is the color of power and energy The kumkum, being sattvik, attracts the Divine Principle. A spiral of this Divine Principle is generated in the kumkum and is activated. According to the Hindu astrological belief, kumkum is also the symbol of Saubhagya or good luck.