THE INSIGHT MATTE LIP INK IS PACKED WITH PIGMENTS AND NEARLY WEIGHTLESS FORMULA, GIVING YOU BRIGHT, BOLD AND BEAUTIFUL LIPS THAT LAST ALL DAY LONG IT IS QUICK DRYING AND DELIVERS AN INTENSE SHOT OF MATTE PIGMENT IN ONE EASY SWIPE IT IMPARTS A SHOCK OF COMFORTABLE COLOR THAT WON'T BLEED OR TRANSFER THIS HIGHLY PIGMENTED LIQUID LIP INK COMES WITH A UNIQUE ARROW APPLICATOR FOR PRECISE APPLICATION AND INTENSE COLOR DISTRIBUTION IT ALSO HAS WATERPROOF, NON-TRANSFER LONG LASTING FORMULA