Matte Finish- Get rich matte lips without the dryness. The creamy formula keeps your lips feeling as good as they look, all day long. Transfer-Proof- No more worries about stains. Enjoy your morning coffee and wear your masks confidently with the transfer-proof formulation. Smudge-Proof- Enjoy flawless lips that survive meals. Despite eating, drinking, and talking frequently, it doesn't smudge or budge. Intense Color Payoff- Built to give your lips an instant color surge in just a single swipe. Long-Lasting- Gives a long-lasting effect, keeping your lips looking vibrant and perfectly intact for up to 12 hours