Modern Matte has an unique, cushiony formula designed for a soft, blurred, hydrating, matte finish The cushiony matte formula is ultra pigmented and offers a rich, single stroke application that lasts all day Uncrackable - this formula keeps your lips soft & moisturized despite being matte - no more cracked, dry lips A long lasting lipstick that doesn't make your lips dry or chapped. Formulated with Macadamia, Avocado & Almond oil - a rich blend of emollients to deeply moisturize, soften & prevent dryness