10-PIECE EYESHADOW PALETTE: e.l.f.’s Keep It Ethereal eyeshadow palette features lineup of neutrals and rose golds to shade, highlight and define eyes. ULTRA-PIGMENTED EYESHADOW: Delivers intense color payoff and features a range of matte, shimmer and pearl finishes. CREAMY FORMULA: Applies silky smooth and blends with ease. HOW TO USE: Apply a light shade all over eyelids, then swipe on a medium shade into creases and blend with your favorite e.l.f. Cosmetics eye brushes. Work the darkest shade along lash lines on the outer corners of the eyes for a smoky effect. VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.