PRIMER FOR RADIANT COMPLEXION: The e.l.f. best-selling face primer goes luminous This primer delivers a soft, radiant base for your makeup application. THE ULTIMATE MAKEUP GRIP: Luminous Putty Primer grips makeup for long-lasting wear. PLUMPS & HYDRATES SKIN: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin. HOW TO USE: Moisturize skin before applying a thin, even amount of face primer prior to makeup application. Allow to set for 30 seconds before applying foundation. Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.