VOLUMIZING AND CURLING MASCARA: Buildable formula delivers lasting curl and extreme volume. CURVED BRISTLED BRUSH: The curved, double-sided bristle brush grabs each lash to volumize, lift and set your curl. NO MORE RACCOON EYES: The formula is smudge-, flake- and transfer-resistant. HOW TO APPLY: Align inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip. Use outer curve of the wand to layer additional coats to turn volume and curl all the way up. VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.