BRIGHTENING FACE MAKEUP PRIMER: Makeup primer, meet skincare. This face primer with skin-perfecting benefits is enriched with superstar ingredients like 2% Vitamin C to help brighten your complexion and even out skin tone. WITH OR WITHOUT MAKEUP: The C-Brightening Putty Primer gives you a smooth, flawless complexion with or without makeup. Expect an even, bare-faced canvas to rock with confidence. SMOOTH, VELVETY TEXTURE: The putty's velvety formula easily smoothes over your skin, gripping your makeup for long-lasting wear. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.