INTENSELY PIGMENTED: A clean and comfortable velvet natural lipstick formula made with state-of-the-art science and unrivaled plant powered ingredients to give your lips more than just color and a long lasting lipstick finish PLANT POWERED 100% VEGAN: Wild Seabuckthorn, CoQ10, Vitamin E, plant based retinol alternative Bakuchiol botanical high performers that nourish with ever power swipe of lip colour! VELVET LIPSTICK FINISH: With a bold pop of high pigment lip color, our vegan makeup treats create a perfect pout. Can use alone or layer with a lip liner, lip gloss or our cult favorite lip and cheek tints and our super hydrating Dreamy Lip Mask. BEST FACE FORWARD: From concealer and highlighter to liquid lipsticks and clean lipsticks as well as lip and cheek tints that multi task as blush, all our skin treats are designed to let your skin breathe and easily make your WFH look easy and breezy BEAUTY GONE WILD: Made with uncompromising and highly potent wild crafted ingredients, we went above and beyond organic lipsticks. Daughter Earth Lipsticks and makeup products are for all ages, skin tones and genders, and are flattering on all Indian skin tones.