? LONG LASTING – This pure matte lipstick has a fine formula that lasts all day long, up to 12 hours with no sign of stickiness or heaviness on lips. ? VELVETY & COMFORTABLE - This is a velvety matte lipstick, that does not dry and is creamy & soft on lips. ? FULL COVERAGE: Intensely pigmented formula, provides full coverage and an intense finish, and compliments Indian skin tone perfectly. ? 25 COLORS: Pure matte lipstick is available in 25 beautiful and trendy shades that are the go-to colors for every Indian occasion. ? LIGHTWEIGHT: The lipstick itself & the application is also weightless and doesn’t feel to be weighty. So, just one swipe on the lips and you are good to go. ? MADE IN INDIA - The product is made in India.