TANTALIZING TAUPE: This is our #1 shade! This shade compliments a variety of different people + is our most universal color. Tantalizing Taupe is ideal for lighter hair but is buildable to provide a light fill to a cooler brown. OUR MISSION: We focus only on brows and eyes and create salon-quality products. At Chella, we have simplified this confusing routine into "How to Brow in 3 Easy Steps" - 1 | FILL 2 | DEFINE 3 | HIGHLIGHT SAFE INGREDIENTS, SAFE PRACTICES: All our products are vegan, cruelty free, paraben free, gluten free, and recyclable. We keep your health, the safety of the planet, and the lives of animals in mind when creating and testing our products. LONG WEARING, WATER RESISTANT - Our innovative and long wearing cream formula is water-resistant with a rich velvety consistency. BEAUTY ON THE GO - Our convenient all-in-one Eyebrow Cream is ideal for the modern woman on the go. The cream is stored at one end with a true airlock seal and contains an angled brush providing an effortless and precise application.