REDUCES PIGMENTATION & DARK SPOTS : BAKE 2% Kojic Acid Face Wash reduces pigmentation and dark spots by inhibiting melanin production. Kojic Acid lightens the skin, while Alpha Arbutin minimizes dark spots and discoloration, promoting a more even and radiant complexion. TAN REMOVAL : Helps in tan removal by gently exfoliating the skin and reducing melanin production, which lightens the tanned areas. This process gradually restores your natural skin tone, leaving your complexion brighter and more even. DAILY BRIGHTENING FACE WASH : The face wash brightens the complexion by reducing melanin production, which helps to lighten dark spots and even out skin tone. The formulation works to reveal a more radiant and luminous appearance. NON DRYING FORMULATION : BAKE 2% Kojic Acid Face Wash includes hydrating ingredients like Aloe vera extract & glycerine which helps to maintain the skin's moisture balance. This ensures that while it effectively cleanses and treats pigmentation, it also keeps your skin soft, supple, and free from dryness or irritation. SAFE FOR SENSITIVE SKIN : BAKE 2% Kojic Acid Face Wash contains gentle, non-irritating ingredients which help soothe and hydrate the skin, reducing the risk of irritation, while maintaining the Effectiveness of the face wash.